Business Plan includes 5-7 pages laying out your business idea. 
 
Can include
Executive Summary
· Mission Statement
· Keys to Success
· Goals and Objectives
· Company Summary
· Products Services
· Industry Analysis
· Market Analysis Summary
· Competitive Edge and Analysis
· Competitive Summary
· Strategy and Implementation
 
Marketing Plan
· Target Market Segment Strategy
· Personnel Plan
· SWOT Analysis
· Management Summary
· Important Charts and Graphs